Product positioning crafted by our PMMs — tested on your ICP.
A 3 week, 5 phase intensive to craft messaging that compels the right audience to action.
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OPERATORS, FOUNDERS, & THEIR VCs LOVE LOWERCASE
Solving for the toughest questions.
Your positioning isn’t a future promise or a lofty pitch — it’s the story that makes your product a compelling solution today.
Site architecture first.
Product & Sales Led CRO.
B2B Integrations & Partners.
ICP selection
Navigate the most difficult task — choosing where to start.
Memorable heroes
Find clarity & differentiation in a sea of sameness.
Pricing & packaging
Minimize the cognitive load - remove the barriers to purchase.
Does your hero pass the 3 second rule?
The average visitor spends just three seconds on your hero before they decide to click, scroll, or leave. Rule of thumb — answer two of the following three questions in that time.
Site architecture first.
Product & Sales Led CRO.
B2B Integrations & Partners.
1 —
What is it?
2 —
Who is it for?
3 —
What makes it different?
Why two? Answer just one and you're being too cute. Answer all three and you're overestimating the average visitor.
Crafted by proven PMMs — tested with real buyers
We test our messaging because we’re experienced enough to know we have to.
Site architecture first.
Product & Sales Led CRO.
B2B Integrations & Partners.
DECADES OF EXPERIENCE
The process.
We bring a product mindset to content creation — custom tooling and systems evolved over numerous engagements with startups in scale mode.
We dive into your product, pricing, GTM motion, customer insights, and competitive context. This foundation helps us understand your unique opportunity and what sets you apart.
We define the key buyer personas, their pain points, and what truly drives their decisions. This ensures your messaging speaks directly to the right audiences, not everyone at once.
We translate your positioning into a homepage wireframe that tells your story clearly and persuasively.
Every section earns its place.
We test your messaging and homepage wireframe with individuals who match your ideal customer profile. We gather what resonates, what confuses, and what needs refinement — before you go live.
VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct Roadmap
Use CasesExisting CustomersCustomer OutcomesIntegrationsLimitationsPricingPackagesTrial / TiersSales MotionOnboarding Flow
Channel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets
VisionMissionCore ValuesMarket SizeCategory DefinitionIndustry TrendsNarrative ThemesProduct FeaturesDifferentiatorsProduct Roadmap
Use CasesExisting CustomersCustomer OutcomesIntegrationsLimitationsPricingPackagesTrial / TiersSales MotionOnboarding Flow
Channel StrategyConversion FunnelChurn BehaviorBuyer PersonasJob TitlesTestimonialsCase StudiesObjectionsDecision TriggersSupport Tickets
Territory 1
CEOs
Boards
Investors
Profitability under time constraint as the primary objective.
Opportunity
Audience
Positioning
Territory 2
CMOs
Heads of Growth
Director of Retention
No one owns LTV within ecomm brands.
Territory 3
CMO
Head of Growth
Director of Lifecycle
Traditional retention teams are hamstrung by data resources.
Surgical experts.
Extension of the team.
AI experts in the loop for email/SMS.
H1 For SEO
Your 3 Second Hero Headline
Whose it for? What's it do? Why is it different?
Do This
Or This
Their Problem / Your Solution
Reason To Believe 1
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Reason To Believe 2
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Reason To Believe 3
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The First Step Towards Value
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